Personal Brand

Roles:

I Designed, Illustrated, and Created my personal brand.

Software:

Adobe Illustrator, Indesign, and Photoshop

Vision Statement:

“Designing for your journey.”

I chose this vision statement because my life — on the water mostly, in the steele center, and everywhere in between — has taught me that everything is constantly moving. As a boat captain, I’ve learned to adapt to shifting tides/winds, new locations, and unexpected challenges. That same mindset fuels my design approach: flexible, intuitive, and always grounded in movement!!

Concept:

FINAL brand ecosytem-03.png
Draft stationary [Recovered]-04.png
FINAL BUISNESS-01.png
FINAL BUISNESS-02.png
FINAL brand ecosytem-05.png
envelope.png

Process:

STEp 1:

Drew out the shape of the “M” that I wanted.

STEp 2:

Brought it into illustrator, image traced it and edited some curves.

STEp 3:

Changed the color to what most related to my tagline and personal self- the water.

STEp 4:

Made it 3d to show the bold and funky side of me while also maintaining the flowy “movement” aspect of my brand.

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Stamp Series
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Artwork